I grew up in Pennsylvania and entered Penn State in 1951, where I was active in collegiate publications, fraternity life and “Lion’s Paw” — an honors group of twelve top students – where I met my life partner, Doreen, who received her Dean’s List degree in Special Education in 1955.
We got married in 1957 while I was working for IBM, but soon thereafter, I joined my two uncles in their growing supermarket business. Children followed – daughters Jody Ayne and Shari Lynne and later, our son Jon. Later, we move to Philadelphia where I joined a direct-to-the-home marketing company to manage over 20,000 people as Executive VP.
When the company was sold, the Safiers moved west to northern California. All three children enrolled in California colleges and I was asked to expand my Executive Recruiting skills as a partner in a growing firm. That partnership continues today with offices in Florida and Southern California.
In 1987, our lives were changed forever. Our beautiful and successful daughter, Jodi, was killed in a dental accident while having four non-impacted wisdom teeth removed. The cause was misuse of the “Conscious Sedation” procedure. There was no effective state or national legislation regarding such a tragedy. Our family spent the next five years working on changing that. I organized a national TV, radio, print and educational campaign to educate the public to the dangers and potential solutions. With the support of Congresswoman Jackie Speir, we succeeded in establishing regulatory legislation in California and more than thirty states. We learned the hard way that two people can make a huge difference… but the loss of our child cannot be calculated other than to say that each day is so precious.
Life moved on. Shari married Mitchell and they have Jason and Matthew. Jon married Susan and they have Jenna and twins Abby and Drew. We moved to Los Angeles – the best move of our lives – where we continue working, creating and mentoring – and have no desire to retire!